Fox News crushes CNN, MSNBC viewership as Don Lemon’s morning show has worst week since launch
Fox News Channel continued to dominate cable news viewership last week as MSNBC and CNN struggled to attract the viewers most coveted by advertisers.
Fox News averaged 1.4 million viewers from Jan. 16-22, making it the only basic cable channel to crack the one-million viewer benchmark. ESPN finished second with an average audience of 825,000, followed by MSNBC, HGTV and Hallmark Channel. CNN managed an average of only 417,000 viewers during the same period.
Fox News also obliterated CNN during the primetime hours of 8-11 p.m., averaging nearly two million total viewers compared to only 444,000 for CNN.
MSNBC continued to struggle among the advertiser-coveted demographic of adults age 25-54, even losing to ratings-challenged CNN among the critical category. Fox News averaged 176,000 viewers among the key demo compared to 80,000 for CNN and a dismal 69,000 for MSNBC.
During primetime, Fox News averaged 256,000 demo viewers while CNN managed 93,000 and MSNBC settled for a dismal 91,000. Fox News topped CNN and MSNBC combined among both total day and primetime demo viewers.
Despite topping MSNBC, the tiny demo audience for CNN was the network’s worst turnout in the category since May 2014.
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