86% of businesses use video as a marketing tool.

92% of marketers who use video say that it’s an important part of their marketing strategy.

We know that brands use video marketing to attract audiences, explain products and services, and to educate and support their people.

What’s clear from this data point is that video isn’t just something marketers use arbitrarily, but a cornerstone of their marketing success!

When asked how they’d most like to learn about a product or service, 73% said they’d prefer to watch a short video.