Michael Daily - Communication Metrics: Ex Terra podcast

Marketing for Space Commerce is one of the aspects of our business that sometimes seems to fall through the cracks, but no matter what your business, companies need to find ways to reach their customers. It’s just fundamental. If you want to sell something, you have to find a buyer.

On this edition of The Ex Terra Podcast, Tom Patton talks with Michael Daily, CEO of Communications Metrics, a PR and Communications firm focused in part on helping space companies find their audience.

Communication Metrics provides commercial and civil space and defense businesses, organizations, and agencies with enterprise-wide public relations and strategic communications solutions.

Marketing for Space Commerce Requires a Comprehensive Approach

Communication Metrics Incorporated (CMI) is a firm specializing in NewSpace public relations, strategic communications, and stakeholder relations. CMI contributes to the improvement of its clients’ conditions, helps to enhance the productivity and quality of its people, and assists in increasing the success and profitability of its operations. The company’s all-inclusive approach leverages integrated marketing channels with a common message to ignite growth. According to Daily, they analyze your business model and create campaigns orchestrated to meet your goals. The team implements traditional and digital strategies that account for the entire consumer journey. Our approach has a significant focus on delivering measurable results.

Daily brings 26+ years of organizational communications experience with significant accomplishments to his marketing for space commerce efforts. Among those accomplishments is the development of an online course “NewSpace Business and Industry Ecosystem.” The course is designed to introduce multiple audiences, with interest in the commercial, civil, and defense space industry, to stakeholder engagement theory, planning, tools, techniques, and processes.

How does what happens in space affect your everyday life? The Ex Terra podcast is dedicated to introducing you to many of the interesting people involved in the commercial space industry, and taking you behind the scenes with many of the companies making significant contributions to the new space economy. The podcast is available on Anchor, Spotify, Apple Podcasts, Google Podcasts, Breaker, Overcast, Pocketcasts and Radio Public.

00:00 - Start
00:14 - Introduction of Michael Daily
00:44 - Communications Metrics
01:26 - Michael's background
02:32 - Motivation
04:00 - Defense to commercial challenges
06:27 - NASA, help or hurt commercial efforts?
08:42 - Expectations
10:25 - Importance of marketing, branding & communications
12:16 - Traditional vs. Social Media info
14:52 - Metrics
17:22 - Audience
20:09 - Clients
24:46 - Narrative
25:43 - Other audiences
27:20 - Company PR
30:02 - Consistency
30:40 - "Elevator speech"
38:29 - Look out 10-15 yrs what do you see in Space Commerce?