Dare to Be Different In Your Product, Service, and Go To Market Strategy

Don’t create and idea and sell it. Don’t find a market and sell to it.
FIND A PROBLEM AND FIX IT

Your great idea that you love can be an amazing and rewarding journey.
I am continually engaged with entrepreneurs who seek advice on their idea or business

The common gap is almost always differentiation and targeting
I have a great idea…that others are already executing

Your success demands that you research the hell out of the market FIRST
Lasting success is not about great ideas

It’s about identifying gaps in the universe of markets and solutions
Perhaps you create a product that is truly differentiated from all else that exists

Maybe you take an existing product to market with a go-to-market strategy that is truly unique and solves a delivery or acquisition issue

Maybe you are simply creating demand for an existing product or service to a brand new market

Dare to be different in everything that you do

#strategy #differentiation #innovation
#sales #marketing #RevenueFuel

I’m on a mission to enlighten organizations to the dire need and success that come with differentiated value propositions that the market truly needs, wants, and desires

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Dream BIG, act small, Differentiate Continuously