PUBLIC RELATIONS AS ACTIVISM

PUBLIC RELATIONS AS ACTIVISM
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Naijha speaks with Ryan Fletcher, the founder and director of Movement Media and the director of public relations at Dr. Bronner’s. Ryan stewards public relations efforts for Dr. Bronner’s around the world, leveraging earned media placements in thousands of influential media outlets while promoting the company’s ethical business practices and creative campaigns on controversial causes such as labeling GMO’s, cannabis and psychedelic policy reform, protecting farmed animals and ocean wildlife, and supporting efforts for fair pay and fair trade.

A dedicated vegan and social justice activist of over 20 years, Ryan anchors dedicated philanthropy programs for the brand on animal advocacy, international giving, and product donations to support COVID-relief and other crisis-response efforts. Ryan serves on Dr. Bronner’s Executive Council as well as the boards and advisory committees of several nonprofits including We Are Family, Safe Bars, and Fair World Project.

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