URBAN SURVIVAL: FIELD EXPEDIENT HYDRATION
We launched IcePlate® Classic on 01AUG 2016. By the end of 2017, we started designing what would become IcePlate® Curve which we launched in August 2019 and decided that cap ubiquity needed to be an integral part of the IcePlate® Curve concept. After extensive research, we found that Coca-Cola (again, pre-woke days) shipped more bottled beverage product than any other brand on the planet and it wasn’t close. They ship over 30 billion cases of bottled beverage product each year…and that was from their 2015 10-K!
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So why should we care? When it comes to urban survival, it is hard to get more ubiquitous than Coca-Cola products which can be found pretty much everywhere. This means that if you deplete your IcePlate® Curve, you can use your IceCap and Source90 to create a field expedient hydration system using almost any Coca-Cola bottled beverage product, significantly improving your survivability.
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IcePlate® Curve:
https://www.qoreperformance.com/collections/iceplate-featured/products/iceplate
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