The End of Facebook Marketplace as we Know it

Facebook Marketplace is Evolving - Here's What You Can Do

Dropshipping on Facebook marketplace is evolving…and if you want to continue to crush it on the platform, you need to evolve with it….and stay ahead of the curve. In todays video we’re going to talk about exactly how you can do that.

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In the beginning you could simply copy pretty much any product from any supplier…mark it up a bit….and get loads of sales. But that’s not as effective anymore.

There’s more competition on marketplace now (not just from other dropshippers, but from other 3rd party resellers and from other big brands and stores as well).

It’s no longer enough to simply copy products word for word and use the same exact pictures from a retail supplier and mark them up.

Don’t get me wrong, this can still get you some sales. But you won’t see exponential sales like you used to in the beginning simply using this method.

The reality is pretty much everyone that dropships is doing that.

And a combination of increasingly wise customers along with more people listing these same products with the same pictures and same rough titles….will ultimately result in slower sales if you’re SOLELY relying on this method.

It might not happen today….might not happen next month…but the writing is certainly on the wall.

Instead, you need to treat this like an actual business moving forward. I’m not saying you can’t list products from popular retail suppliers….but you need to figure out how you can IMPROVE your listings and your offer to the customer.

Simply copying what is easily available to everyone else is a recipe for only short success and short term profit.

Instead, you need to find other suppliers to use that not many other people are using

You need new ways to differentiate your listings, make them stand out, and convert customers.

And you need to figure out innovative ways to add value to your offers and listings that other people aren’t yet doing.

An easy example of this would be bundling products.

Instead of listing a portable shovel from Amazon for example…that might cost you $19.99.

Why not bundle that shovel with something like gloves…or salt to melt ice…or something else the buyer might also need that helps solve the same problem.

That way not only is your listing extremely hard to replicate by other dropshippers…but by bundling items, you’re also increasing the cart value of your Amazon order to make sure your cost of goods is less than it would be separately b/c you won’t need to pay for shipping anymore (since it’s over $25).

This is a win win for you and the customer. You can make more of a profit…and they get 2 items that solve their problem….while that bundle price is also reflected in the amount you’re up-charging them too.

And there are many examples of how you can do this…But I just want to get you thinking about it.

Another example of a new innovative strategy you can use is by going to TikTok and looking for hot selling dropship products there…or products that are already trending there too.

You can find hot selling products or cool products on TikTok by finding accounts that curate these products and then try to get you to click their affiliate links (there are lots of these), by searching hashtags like “tiktokmademebuyit” “amazonfinds” “coolgadgets” “lifehack” to name a few….or by scrolling your feed and simply seeing what ads are suggested to you.

If the ad has lots of views and lots of engagement, it’s probably working well and that product is selling.

The majority of the products you’ll find with these tactics are being dropshipped via Shopify.

So you know there’s a market for them, the competitors dropshipping these products most likely aren’t even on the marketplace you ultimately plan to sell them on, and now you have video content and video ads you can put on your Facebook listings to help you convert more customers.

Obviously make sure theres no TikTok water mark on the videos and make sure you edit them contextually for your Facebook listing….but videos on listings are one of the most under utilized things available to most people dropshipping on Facebook.