The Commercial that Killed a Fast Food Chain

I think about Mr. Delicious at least once a week. He sells aluminum siding, but also goes to Bora Bora with...sex workers? Maybe? He's on his second marriage. He spends too much time at a bar called The Rusty Anchor. He is both effete and signals that he is wealthy while also being working-class? He also likes to read ROMANCE NOVELS WHILE EATING RAX?! So I guess that's what in the suitcase???