M&Ms says it's replacing 'beloved spokescandies' with Maya Rudolph
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M&Ms says it's replacing 'beloved spokescandies' with Maya Rudolph
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After causing outrage by making over the Green M&M and launching a special bag featuring its new Purple character in honor of International Women’s Day, M&M’S says it is taking a step back from its candy reps — sort of.
“In the last year, we’ve made some changes to our beloved spokescandies,” the chocolate candy brand said in a statement Monday. “We weren’t sure if anyone would even notice. And we definitely didn’t think it would break the internet.”
The brand added that the changes were so polarizing that “we have decided to take an indefinite pause from the spokescandies.” Mars has tapped comedian and actress Maya Rudolph to represent the product instead.
“We are confident Ms. Rudolph will champion the power of fun to create a world where everyone feels they belong,” M&M’S, which is owned by Mars, said in a statement Monday.
https://www.cnn.com/2023/01/23/business/m-and-ms-controversy/index.html
one for all & all for fun
M&M'S® is a chocolate brand on a mission. We believe in championing the power of fun to create a world where everyone feels they belong.
We're thrilled to welcome Purple. The more color in the world, the more fun there is to share. With her optimistic outlook, quirky nature, and authentic charm, our newest crew member reminds us to embrace our true selves.
Imagine a world with less judgment & more connection & consistent laughter.
Together, we can make this a reality for all funkind.
https://www.mms.com/en-us/for-all-funkind
Looks like America's ongoing candy wars may have claimed more victims. In a surprise move, M&M's announced on Twitter Monday that its multi-colored cast of candy spokespeople will be headed into indefinite retirement effective immediately. Their replacement? Saturday Night Live favorite Maya Rudolph.
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