Making them care - a branding strategy | Tom Geary

A² The Show - Ep 435 Feat. Tom Geary

We welcome Tom Geary, the founder and Creative Director of School of Thought - a fresh and innovative creative agency based in the San Francisco Bay area.

He provides valuable insights into the importance of creativity, taking risks, and having empathy even during difficult times. With decades of experience in the advertising industry, Tom is a thought leader on topics related to branding, strategy, media, and content creation. He has positioned his agency as a leader in sustainability and social responsibility, creating high-impact campaigns for big names including Cisco WebEx, eBay, Bing, and Red Bull.

Tom's philosophy is based on "Making Them Care" - the guiding principle driving School of Thought's compassionate, socially-conscious and relatable campaigns that create meaningful connections between brands and consumers. In this episode, Tom also shares his thoughts on work-life balance and the strategies that small advertising agencies can use to run a successful business.

00:00 Making them care - a branding strategy | Tom Geary
01:30 Working in advertising is brutal
08:30 Confidence vs ambition
13:00 A David and Goliath moment
19:09 Social issues in marketing
25:12 Being true to yourself
31:20 Advice for young creatives
36:50 Linguistics in advertising

Welcome to A² The Show - the premier destination for celebrating the world's most excellent individuals. Our podcast brings together an international community of thought leaders and experts from all walks of life.

Tune in to hear from some of the most inspiring and influential people on the planet as they share their stories, insights, and expertise. From engineers to comedians, our guests represent a diverse range of professions and backgrounds, but they all have one thing in common: they are at the top of their game.

Join us and be a part of this exciting and dynamic community of excellent individuals. You won't want to miss a single episode of A² The Show.

✌️ Ali, Ali, Saeed, 🌍 70+ Countries, 😎 400+ guests
👇 Click here to stream the A² show
a2theshow.com

Follow the podcast on social media: @a2theshow

Hosts
Ali "The Professor" Haajl @scoobz.mp4 alitheprofessor.com
Ali Al Shammari @freshprinceofmishref
Saeed El Jammal @saeedjay97