Caesar Augustus, also known as Octavian, was the first Roman emperor; he reigned from 27 BC

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Caesar Augustus (born Gaius Octavius), also known as Octavian, was the first Roman emperor; he reigned from 27 BC until his death in AD 14. He is known for being the founder of the Roman Principate, which is the first phase of the Roman Empire, and is considered one of the greatest leaders in human history. The reign of Augustus initiated an imperial cult as well as an era associated with imperial peace, the Pax Romana or Pax Augusta. The Roman world was largely free from large-scale conflict for more than two centuries despite continuous wars of imperial expansion on the empire's frontiers and the year-long civil war known as the "Year of the Four Emperors" over the imperial succession.

Originally named Gaius Octavius, he was born into an old and wealthy equestrian branch of the plebeian gens Octavia. His maternal great-uncle Julius Caesar was assassinated in 44 BC, and Octavius was named in Caesar's will as his adopted son and heir; as a result, he inherited Caesar's name, estate, and the loyalty of his legions. He, Mark Antony and Marcus Lepidus formed the Second Triumvirate to defeat the assassins of Caesar. Following their victory at the Battle of Philippi (42 BC), the Triumvirate divided the Roman Republic among themselves and ruled as de facto dictators. The Triumvirate was eventually torn apart by the competing ambitions of its members; Lepidus was exiled in 36 BC, and Antony was defeated by Octavian at the Battle of Actium in 31 BC.

After the demise of the Second Triumvirate, Augustus restored the outward façade of the free republic, with governmental power vested in the Roman Senate, the executive magistrates and the legislative assemblies, yet he maintained autocratic authority by having the Senate grant him lifetime tenure as commander-in-chief, tribune and censor. A similar ambiguity is seen in his chosen names, the implied rejection of monarchical titles whereby he called himself Princeps Civitatis (First Citizen) juxtaposed with his adoption of the title augustus.

Augustus dramatically enlarged the empire, annexing Egypt, Dalmatia, Pannonia, Noricum and Raetia, expanding possessions in Africa, and completing the conquest of Hispania, but he suffered a major setback in Germania. Beyond the frontiers, he secured the empire with a buffer region of client states and made peace with the Parthian Empire through diplomacy. He reformed the Roman system of taxation, developed networks of roads with an official courier system, established a standing army, established the Praetorian Guard as well as official police and fire-fighting services for Rome, and rebuilt much of the city during his reign. Augustus died in AD 14 at age 75, probably from natural causes. Persistent rumors, substantiated somewhat by deaths in the imperial family, have claimed his wife Livia poisoned him. He was succeeded as emperor by his adopted son Tiberius, Livia's son and also former husband of Augustus' only biological daughter Julia.

NAME
As a consequence of Roman customs, society, and personal preference, Augustus was known by many names throughout his life:
Gaius Octavius. According to Suetonius, the cognomen Thurinus was added to his birth name as a toddler in 60 BC. Later, after he had taken the name of Caesar, his rival Mark Antony referred to him as "Thurinus" in order to belittle him. In response, he merely said he was surprised that "using his old name was thought to be an insult".
Gaius Julius Caesar Octavianus. He took the name of his adoptive father, Julius Caesar, but was often distinguished from him as "Octavianus", the adjectival form of "Octavius". He is mainly known by the anglicization "Octavian" for the period between 44 and 27 BC. Officially, he seems to have used "Gaius Caesar" and began styling himself divi...

LINK TO ARTICLE: http://en.wikipedia.org/wiki/Augustus

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