THURSDAY TEACH: Step Four Evaluate Existing Marketing Channels
Analyze the marketing tools, your team budget and channels that you are already using, including website, blog content, social media account, word-of-mouth, native advertising, Google AdWords, paid advertising, and so on. Ask yourself: how effective were they and how can they be used next year? Which online advertising strategies can be refined or dropped?
It is okay if your future digital marketing strategy process does not incorporate all these elements, but it sure should use those that were the most effective in the previous year. For example, if a landing page you recently created has been effective in generating leads, use it again but improve it as much as possible. The same applies to other tools and channels.
For more than a decade, we have been helping small businesses find marketing solutions to solve business problems. We are a full-service digital marketing & advertising agency offering a wide range of services to help your business grow.
We have the knowledge of the online world and the marketing expertise to support your team or implement on your behalf. We will build a campaign that will ensure your target audience sees your brand at the right time in the right way to grab their attention and attract more leads and sales for your company.
We ensure that your brand mission, values, and identity remain the same across all platforms, including social media, email, website, and more, everywhere your brand can be seen by your target audience.
We are located in The Woodlands, Texas, with teams in Canada, the Philippians, and India. We serve English-speaking countries worldwide.
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