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Bruno Mars is considered one of the greatest artists of his generation for several reasons:

Versatility: He is able to seamlessly blend various genres, such as pop, R&B, funk, and soul, to create a unique and fresh sound.

Songwriting: He is known for crafting catchy and relatable lyrics that resonate with audiences.

Live Performances: He is an energetic and charismatic performer, known for putting on engaging and entertaining live shows.

Success: He has sold over 200 million records worldwide and has received numerous awards and accolades, including multiple Grammy Awards and a spot in the Songwriters Hall of Fame.

Appeal: He has a wide range of appeal, both in terms of age and demographic. He has a huge fan base in all ages and cultures.

All these factors contribute to why Bruno Mars is considered one of the greatest artists of his time.