PR "Tactics" The Press Launch of the Great Reset Book

In July 2020, "Covid-19: The Great Reset" was published written by Klaus Schwab founder of the World Economic Forum. The book conveniently launched the ideas of the Fourth Industrial Revolution to the public detailing how the world will look by 2030.

Since 2020 Schwab has come out of the shadows publicly embarking on a feverish press launch using podcasts, lectures, and interviews discussing the tenants of his book. Happily noting that Covid has given "us" a chance to "reset the world".