55. The OLOF Method for Upsells that Convert at 40% with Justin Goff

BONUS 9: The OLOF Method for Upsells that Convert at 40% with Justin Goff
Hey, Justin Goff here.Show more

I’m excited to teach you how to get 30-50% conversion rates on your upsells using something I call ‘The OLAF Method.’

I developed this method over the past 4-5 years, testing tons of upsells on my own offers and working with 200+ direct response businesses.

So if you’ve been struggling with scaling your offers and increasing AOVs, make sure to pay close attention because implementing this can be an absolute game-changer (and it’s really simple).

**IMPORTANT note for copywriters: Upsells NOT only apply to offer owners. Writing winning upsells for offer owners is one of the BIGGEST opportunities that very few copywriters are going after!

Here’s what we’ll go over in this video...

The BIGGEST upsell mistake you want to avoid
This is a very common mistake most offer owners and marketers make, and it MUST be avoided at ALL costs if you want to increase conversion rates and AOVs.
The OLOF Upsell Method
OLOF stands for:

• Offer (this is by FAR the most important part!)
• Length (what’s the IDEAL length for an upsell? You’ll be surprised...)
• Opening (implementing this simple strategy leads to HUGE conversion boosts)
• Format (there are 3 main upsell formats, but one outperforms the other two significantly!)

These are the 4 most important parts of ANY upsell. We’ll dig into each one, show you specific examples, and break down how they work.

The top 3 types of upsells proven to convert the BEST
Whenever I work on upsells, I always go back to these 3 types because they crush it over and over and OVER again. I’m going to break each of them down and give you examples of how they work so you can apply them to your business.

Hope you get big takeaways from this video that you can quickly implement and start making more money with upsells asap.

-Justin Goff