The RISE and FALL of LACOSTE Brand

At the age of 18, René Lacoste attended the Polytechnic School in Bordeaux and resided there with his family. He loved sports, just like his father, and spent the most of his time playing tennis. He eventually gave up his studies to pursue his passion and create his own life. René Lacoste made tennis history one match at a time until he was the best in the world (1926-1927) He established a name for himself and acquired a nickname after winning seven Grand Slam titles.Show more

This video also answers 'why is Lacoste so expensive?'

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