ESPN Radio Creates Fake Controversy in Desperate Ploy to Boost Ratings

ESPN Radio in New York City has been dominated by WFAN in the ratings over the past year. The flagship Michael Kay Show has been impacted the most...with WFAN often tripling his audience. ESPN Radio is looking for any way to boost ratings...and they became desperate in their attempt last week.

We reveal and react to ESPN and Michael Kay...creating a fake controversy to draw media attention and boost ratings. We discuss the lack of authenticity prevalent throughout ESPN...and how this is another example of it. We criticize Michael Kay for this desperate attempt to boost ratings...and explain why ESPN is struggling on both radio and television.