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👉 If you like the documentary, you can find more content marketing news and education right here IN BIO.

Technology has altered the playing field. Consumers can choose to ignore advertising and marketing at their leisure. Brands must tell remarkable stories worth listening to in order to break through the clutter and become the media in the process. You can get a discussion guide here:
⭐️ The Content Marketing Institute's new documentary, The Story of Content: Rise of the New Marketing, is the industry's first comprehensive film of its kind. It examines the evolution of content marketing through the eyes of the world's most powerful brands, including Red Bull, Kraft, and Marriott, as well as marketing influencers such as Joe Pulizzi, Ann Handley, Scott Stratten, Jay Baer, and others.
You'll learn how content marketing has changed business and media forever, with case studies from early pioneers to today's marketing innovators.
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00:00 Intro
7:00 - John Deere case study
10:30 - Procter & Gamble case study
13:20 - History of custom publishing
17:00 - Blendtec case study
23:15 - River Pools case study
29:09 - Red Bull case study
33:40 - Marriott case study
36:25 - Jyske Bank case study