Must Have Website Videos

Could you talk a little bit more about videos on the website? What are you finding?

I guess it depends on the business, but Is it a video message from the person? Is it video learning?

Carolyn, I'm going to tell you a story. First of all, I have three types of videos on my website. One is an introduction video. I have testimonial videos by clients, and I have videos in my FAQs saying how or why to do something. I probably have more, but that's the top three. At about my ten-year anniversary, I threw a party for my clients, and I invited the ones that said, well, I invited all of them. But I had a videographer there that was doing testimonials videos for the people that were there. You know what I meant to say on that one. We worked all day and got some great testimonial videos. When it was all said and done, the videographer said,
hey, Dotty, let's do an introduction video for you.

I'm like, this was a hot summer day. I was wearing a summer dress. It looked like a bathing suit when I was sitting there because you couldn't really see the dress. So I wasn't dressed well. I hadn't thought about doing it. It was all off the cuff and I hated it. However, that being said, I put it up on my website. The very next day, I got, what I call, a gift from Google, with a random phone call from a person that eventually hired me. When I asked them, why they called me, how they found me? And why did you decide to call me over, you know, all the others on that page? She said I watched your video and I really felt like you were down to earth and a real person and easily approachable.
And so I felt comfortable calling you. And I thought, okay, this has to be like,
God slapped me in the forehead because I really didn't even want to put that video up. I hated it so much. I left it up for about five years before I redid it.
Yeah. Thank you. That's very helpful. I really think everybody, especially a service provider, needs an introduction video.