Buying Local Saratoga - Episode 20: Chris Ryan & Leah Parillo (SIX Marketing)

1 year ago

In this episode, our host Mike Nelson interviews Chris Ryan and Leah Parillo - the "Supreme Commander" and "Purveyor of Fun" respectively at SIX Marketing! Marketing can often be a challenge for burgeoning and experienced businesses alike, and these two have no shortage of advice to offer and strategies to implement! How can their expertise help YOUR business? Take a listen and find out!


NOTE: The opinions reflected in this podcast are not indicative of the views of Saratoga Business Report, LLC, Saratoga TODAY, Glens Falls TODAY, or Spa City Digital.

00:07 - Introduction
00:45 - Not a Marketing Agency; A Growth Agency!
04:02 - The Start of SIX
06:48 - What’s Special About the SIX Approach?
08:50 - What Makes a Business Thrive?.. There’s No Single Answer, But SIX Has Them All!
12:25 - The Influencer Market… Is There Value on a Local Level?
15:39 - What’s My Company’s Next Step?
18:08 - The TikTok Bubble
20:11 - Is Having a Social Media Presence Worth It?
24:37 - Lead Generation vs. Brand Awareness
27:55 - Shoutout to EOS!
28:54 - The Data Privacy Boogeyman: Gather All You Can!
31:15 - The Shiny, Happy, Positive Trend of 2023
34:32 - DISC Assessments: Learn to Communicate!
38:20 - In-Person Connections Are on the Rise!
40:13 - Closing Remarks: How to Get in Touch

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