UX Research Call #10: Jobs to be done

During this call we discussed the "Jobs to be done" framework. Jan Mikula presented this tool and how he has used it as a UX Researcher. This concept will be used to conceptualize and build out the "Scope Out and Build" section of the UX Research Toolkit.

00:10:14 Introduction to JTBD
00:16:29 The customers journey
00:20:20 Tool 1: Customer interviews using JTBD method
00:25:42 Tool 2: JTBD stories
00:27:57 Tool 3: Alternative competitive analysis
00:29:37 Why do JTBD?
00:36:00 How to ask JTBD questions

Issue:
https://github.com/BitcoinDesign/Meta...