Close More Real Estate Deals with Clever Marketing Strategies and Fixing the Trash Problem

Jason Centeno is more than just the founder of Trashmitter, a retired firefighter, a lover of comic books and fun, a real estate investor, a coach, and a dad. He is a storyteller and an entertainer. He has a lot of crazy stories under his sleeve–including how he was able to make 66 Grand from wholesaling while wearing a Mexican wrestler costume with a Kodak ZI8 in hand–and he sure knows how to share all of them in a fun and engaging way.

This entrepreneur with proud Puerto Rican roots uses storytelling to his advantage. In fact, he developed several characters that allowed him to connect and appeal more to his clients and prospects. Starting from Daddy’s fast cash superhero, his characters have evolved alongside him throughout the years.

Come join us in this upbeat episode where Jason shares his goals, vision, and the reason behind his Green hair.

Don’t Forget To Reach Out to Jason :

Instagram: https://www.instagram.com/thedadnextdoor_/

Linkedin: https://www.linkedin.com/in/jasoncenteno/

Website: https://trashmitter.com/

Quotes -
4:35 “From that point, I learned that if you can smell a dead animal in hothouses in the summer, it's probably a million fleas in there. So be ready.”

6:44 “All in all, it was a great experience. I learned how to market, and I fell more in love with that process than the actual money.”

9:20 “Figure out some way to do something and do it. Whatever happens, happens; but money comes just because you just have fun with it, right?”

13:25 “For me, guiding and showing and playing was more my style than ‘Do this. Do that.’”

20:05 “When I first started in real estate, I wanted whatever I put out there to be about family and fun.”

23:00 “If it makes me laugh, I'm gonna do it. It doesn't make you laugh? I don't care… I don't get a sale, but at least I got a laugh. That's all I care about.”

26:00 “The question is, ‘how do you make this fun for the person on the other end of this too to keep them involved?’”

30:00 “No matter what your brand ends up being, it's not gonna be a forever brand. You might think so, but it will evolve. So pick something that is so dear and near to your heart that you can keep riffing off of.”

30:41 “For me, [taking out trash] is a pain in the butt sometimes. But it's my duty, so how many ways can I make my duty cool, interesting, and easy to do?”

34:00 “Focus on the people that do like what you're talking about and double down on that.”

54:55 “You gotta have a cause bigger than just money.”

56:40 “The legacy I want to leave is I want to know that a hundred kids got adopted through my influence somehow in my lifetime.”

Concepts -
Preparing yourself for encountering pests when looking at houses is also important. No one wants to take a flea infestation home. 4:30
Enjoying your job and being creative and confident in your strategies are important to create a meaningful and fruitful time. 8:28
Being flexible and adaptable to whatever situation you’re in is an important quality and skill to develop. 11:15
You have to get your mindset right and present with just your authentic self. 12:37
Laughing at your situation regardless of whether it is negative or positive allows you to enjoy your efforts. 23:15
Developing yourself to achieve your most authentic and best possible self is an evolution process. 25:00
Do things that will appeal to the other person to keep them involved with you. 26:00
Try to be a “squatter” in somebody’s mind. 27:00
Look for better and more fun ways to do things you don’t normally want to do. 30:40
Don’t be afraid to show your true self when creating content and talking to people. 36:40

Time Stamps -
0:00 Introduction
1:00 Daddy’s Fast Cash vlogging - Fleas story
5:14 Seeing a squatter in a house and other stories
7:00 Selling a house dressed as a Mexican wrestler
9:48 Jason’s storytelling personality
13:30 Airbnb story - Squatter nukes #1
17:58 Tim’s baby powder trick and other stories
19:00 Mixing entertainment and marketing
23:37 Finding your purpose and authenticity
26:00 Evolution is key
28:00 Looking for something to feel
32:20 Focusing on Dad-preneurs
37:40 How would you coach someone who’s your complete opposite?
42:30 Trashmitter origins and stories
50:15 Passion for trash
54:30 How does freedom look like for you?
58:00 Inspiring others to adopt
1:00:31 Vision for the next 12 months

Sources Mentioned -

Alex Hormozi book
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Close More Real Estate Deals with Clever Marketing Strategies and Fixing the Trash Problem jeremy lefebvre, recession, mortgage rates, economy, corelogic