The Crazy History of the Adidas Brand

Adidas was founded in 1924 by Adolf "Adi" Dassler, a German shoemaker. The company began as a small workshop in a small Bavarian town. Over the next few decades, the company rose to prominence and became one of the most iconic and recognizable companies in the world.Show more

The company first made its mark in the world of sports in 1936, when the brothers Adi and Rudi Dassler created the first pair of spiked running shoes, which were worn by the German Olympic team in the 1936 Summer Olympics. After the Olympics, the company began to focus more on the production of sports shoes, and the name Adidas was officially registered in 1949.

In the 1950s and 1960s, Adidas quickly expanded its reach and began to sponsor famous athletes like Jesse Owens, Muhammad Ali, and Pelé. The company even created the iconic three-stripe logo in 1971, which was designed to represent the three major sports of running, soccer, and basketball.

Adidas continued to grow in the 1970s and 1980s, as the brand became closely associated with fashion and music. During this period, Adidas collaborated with renowned fashion designers like Yohji Yamamoto and Rick Owens, as well as musicians like Run DMC, and even made an appearance in the movie The Karate Kid.

Today, Adidas is one of the most recognizable companies in the world and continues to be an innovator in the world of sports and fashion. The brand is still associated with famous athletes, musicians, and fashion designers, and continues to produce iconic products that are loved by millions of people around the world.

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