Why Branded Email is Important for YOUR Business

Having a professional looking brand is essential for attracting and keeping customers. There are a lot things that go into creating a successful brand.

One very important aspect is your email. Email is how business gets done. It's how you stay in touch with your customers. In many cases, especially for online marketing, email is how you nurture leads into sales.

It's not good enough to use a free email like yourname@gmail.com or yourname@yahoo.com. You need a branded email.

What is a Branded Email?

A branded email is an email address that uses your companies domain name. For example, my email address is steve@starkwebdesign.com. Starkwebdesign.com is my domain name. The name or word that you put in front of the @ symbol is completely up to you. Don't go crazy, generally using some variation of your name is the best practice.

What a Branded Email Will Do For Your Business

1. Improve Brand Awareness

2. Increase Authority

3. Less Spam Complaints

4. Allows You To Use Email Marketing Systems

How To Set Up Branded Email
You'll need to purchase a domain name through companies like GoDaddy.com, Domain.com or NameCheap.com.

Then you need to choose an email provider. My first choice is Google Workspace. Google Workspace allows you to create a branded email with your domain using the Gmail platform. While I don't recommend using a free Gmail account, the platform has been extremely user friendly and works on nearly any device. The other provider I recommend is Microsoft 365 Email. For those who are already using Microsoft Outlook and really like that program, the Microsoft 365 Email is a great option. The cost of both of these platforms is about $6-$7 per month per email.

Once you choose a platform, each of the providers above have very simple setup wizards that will walk you through the set-up process without the need for any technical expertise.