1 Video Per Week

Seventeen years in business Mhmm. video marketing, I know,
is one of the things that we're going to dive into today that really has contributed to greater visibility and success in your business.

But my question is, How long have you been using video marketing in your business? Like, did you know, were you an early adopter and you knew this had to be a part of it way back when?

Well, interesting you asked that question because as you were introducing me, I brought up my original YouTube account to see. I posted my very first video, which happened to be a demonstration on how to set up your LinkedIn profile, Yay, Laura, in 2008. Wow. Alright. So you've been at this a while, but not quite as consistently. Right? Oh, heavens, no. I will tell you, in 2011, I made a commitment to myself that I would put out 1 “how to” video a week. The only way I could do that was by batching. So I would set aside a Friday. And in the morning, I would do, like, twenty little videos.
I would edit them the afternoon and just have this stockpile ready to go out once a week.

Mhmm.

First of all, tip number one, do some batching. Don't just say I'm going to put out a video on Tuesday and think I'm going to sit down Tuesday and come up with the idea, do the editing, and put on the makeup. Batching them is the first suggestion. Right? Exactly. And the idea thing, the whole time, I was like, in between batches, I would deal them about once a month or so, maybe every two months. Whenever a client asked me a question, I wrote it down on a piece of paper and then in Evernote when I graduated to that. So I had a running list of questions for the next batch.

I love it.

So really, your how-t videos came about by reflecting on what clients ask me all the time. What are the questions that I'm getting?

Yes. Yes, they did.

I want to tell you that was
wildly successful in the sense that when I went to say a chamber event -- Mhmm. I was I'm I still am. One of these people who I will promote going to networking events and meeting all these people, but I would rather be home. Then do it. So I went ahead and when I go to these events after I started doing these videos, people would come up to me and they would start talking to me and having a conversation with me as if I knew what they were talking about. Like they picked up a conversation from one of my videos. Mhmm. And they just started chatting to me about it like I was right there, They would say things to me, like, Dotty, you're everywhere.
In my mind, I'm thinking, well, no, I'm really sitting at my office. doing my work all by myself, but yet the impression was I was everywhere and it really, really helped with the referrals, especially locally.