Milwaukee to get its spotlight in Times Square on New Year's Eve

No matter who you ask, opinions vary on what makes Milwaukee special. "The historic buildings, stores, the food," said Milwaukee resident Julio Rodriguez. For Minnesota native Lexi Mueller, it's the lakefront and all the activities to do that have made Brew City a great place to call home. "I love Milwaukee," Mueller smiled. Now, imagine -- Milwaukee being showcased in front of millions of people in one of the busiest intersections in the world. Well, it's happening right now in Times Square in New York City. VISIT Milwaukee announced Thursday it will kick off the new year with a 35 x 23-foot billboard in Times Square. It will capitalize on National Geographic naming Milwaukee to its "Best of the World" list as a destination to travel to in 2023. The list only names 25 destinations.