Google Ads Lead Generation 2023 - How To Use Google Ads For Lead Generation

Running google ads for lead generation in 2023? In this video, I will go over why the best way to run google ads for lead generation, the different types of campaigns to consider and how to optimize your lead generation campaign in google ads.

0:00 Intro
0:10 What Is A Lead?
0:40 Best Types Of Leads?
2:58 Call-Only Campaign
4:50 Search Campaign
10:00 Optimization Checklist

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Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

Google ads campaigns are fantastic for businesses looking to generate high-quality and consistent leads. Creating A lead generation campaign for 2022 is very easy inside google ads and I will walk you step-by-step how to create a lead generation that continues to produce high quality leads month after month for your business.

Are you looking to generate high-quality sustainable leads for your business? Then this is the video for you. In today's Video, I’m going to show you the best ways to generate leads for your business through google ads.

Now to start off we should define what a lead is. And a lead is someone who is interested in purchasing your product or service. And there are many different types of leads in google ads, some more valuable than others. There are email leads, phone call leads, chatbot leads, and many more. Now just because we have these options doesn't mean we should use all of them, because surprisingly enough the spray and pray method doesn't generally get the best results especially if you don't have a massive budget. What we need to do is really zone in on our most profitable leads. Now for service-based businesses, the best type of lead you can get is generally a phone call lead and this is because the person is on the other end of the line ready to talk to you and here about your services. They’re generally easier to close, dont take as much time and lead to more sales. So that’s what are goal is gonna be for this tutorial how do we get as many phone call leads as possible for our business?

Now there's two types of campaigns we should consider. And btw there are other campaigns out there you can use like remarketing campaigns using display ads, video ads etc but for someone who is somewhat new to google ads you want to get a profitable campaign running first and then you can move on to those campaigns later and expand if the budget allows for it.

Lead generation in google ads doesn't have to be difficult. In this video, I will show you two different lead generation campaigns that will produce phone call leads in google ads in 2022.

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