🌎 A/B #testing : WAIT UNTIL ALL THE PLANETS ARE ALIGNED!

🌎 A/B #testing : WAIT UNTIL ALL THE PLANETS ARE ALIGNED!

A glaring mistake is to try to test each step individually and remove the elements that are not convincing.

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If you have a 5-step sales process, for example, test each step BUT, choose the "winning" set of steps ONLY when there are actual sales!

The negative B test in step 3 may generate more sales in the end!