FREEDOM COLLECTION - BEHIND THE SCENES with La Michaux

Behind the scenes with Sarah Michaux, Founder & Creative Director of La Michaux, during our campaign shoot in Cape Town, South Africa.

" The only way to deal with an unfree world is to become so absolutely free that your very existence is an act of rebellion." - Albert Camus

A swimwear collection and campaign inspired by the real luxury nowadays - time & experience.

At La Michaux, we strongly believe that Freedom or time has never been more important than it is right now and we love to tell a story through our La Michaux clothes.
Before making this collection & campaign, we asked ourselves:
What does freedom mean to me? When do I feel the most alive?
What gives me the most energy? What are we willing to do for our freedom?

Shop the collection via https://www.lamichaux.com
Instagram @lamichaux | @michauxxx

#lamichaux #freedomcollection #southafrica