Alicia Silverstone Joins PETA for a Prickly New Campaign

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Alicia Silverstone Joins PETA for a Prickly New Campaign

Alicia Silverstone has joined PETA for a new campaign that's as prickly as it is badass. In the video, Silverstone strips down to her birthday suit to show the world that vegans don't need animal products to look good and feel great.

The campaign Direct Action features Silverstone posing nude with messages like "I'm sexy and I know it" and "I don't need leather, wool, or fur to be hot." The ad is part of the group's global #GoVegan media blitz to launch their #BeVisible campaign, which aims to make veganism more visible and acceptable.

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