Jordan Peterson, Wave 3 Dialogos!

What is this wave 3 idea with Jordan Peterson? Are there better ways to understand what he is doing? How does he get his audience? Is the 'new' Peterson really different from the 'old' Peterson?
How can we understand his move to the Daily Wire?
Unlike my previous video, this is a dialogos style conversation with my friend Manuel Post, where we go over hook, capture, resonance, transformation, authority and many more concepts, all with an eye to how Peterson is interacting in the world. Just what is he up to?
Again, I make the claim that politics is just bad framing for understanding nearly anything in the world, it is too low resolution. There is a relationship between messaging, society, audience, entertainment and your personal relationship to the affordances that Peterson grants you as a pragmatist.
Manuel has his own YouTube Channel: https://www.youtube.com/channel/UCmZRD_lDHC7XpdoomvwyJMA
Animation by Yana Petkova - music by Rizzi - editing done by Michál José
Jordan Peterson and Daily Wire - my summary: https://youtu.be/7ygdiLfNIRg
Overview of John Vervaeke's work: https://youtu.be/AISEMVrVz3s
Metaphorical truth: https://youtu.be/9RMPC4ry9Ac
Greece vs. Rome with Adam: https://youtu.be/Af5K9DW3-HE
Talk with PVK about Peterson and Vervaeke: https://youtu.be/q_hH6mudwsk
Middle Out Thinking: https://youtu.be/3VeUqJJXNiU
Morals and Ethics with Manuel: https://youtu.be/YMdzBkYaQS0
Jonathan Blow on collapse and decay: https://youtu.be/ZSRHeXYDLko