Why podcast guesting is the best way to tell your brand story in 2023 | Jason Cercone

In this video, we understand from Jason Cercone, podcast guesting strategist, author, voice-over talent, and experienced podcaster why podcast guesting is the best way to tell your brand story in 2023.

Jason helps value-driven coaches and consultants establish authority status and become thought leaders in their niche through impactful podcast guest appearances. He is also The Voice of Evolution of Brand, a podcast featuring authentic entrepreneurs and professionals sharing brand-building strategies to help you succeed in your professional pursuits, as well as a contributing author to the best-selling PodMatch Guest Mastery book.

Today podcasting is essential for any brand looking to tap into a new and larger audience. Being a guest on a successful podcast provides you with the chance to tell your story and promote your brand in an interactive and engaging way. You can also use it to demonstrate your expertise and thought leadership in the area, says Jason.

Being a guest also allows you to build relationships with hosts and other guests on the podcast. Not only is great for networking but, it also helps to quickly spread awareness of your brand to new audiences. Interviews on podcasts provide your audience with unique and compelling content that is a refreshing change from the usual “sales-driven” content, he adds.

#branding #marketing #podcasting #entrepreneurship #kajmasterclass @jasoncercone