502: What Makes a Great Story? - Storytelling 101 with Billy Madison

Yup... we're talking storytelling using *that* Billy Madison.

Or at least, we'll be using the scene that features the book, "The Puppy Who Lost His Way" and why Billy didn't find the children's book as compelling as Ms. Lippy had hoped.

Oh, and did you know we can use storytelling in sales? It's true! And not only can you use storytelling, but it'll be a GAMECHANGER.

What makes a good story? Take a listen to find out!