Izzy House - Marketing for Space Companies: The Ex Terra Podcast

Space may be the “Next Big Thing” in business … but just because you built it, the world may not beat a path to your door. Every company needs to tell its story, and marketing for space companies is an important key to success.

Our guest on this edition of The Ex Terra Podcast is Izzy House, author of the book “Space Marketing: Competing in the New Commercial Space Industry”.

Space Marketing introduces marketing principles, strategies, and tactics through the lens of space. The space industry is changing and the competition is exploding as countries from all over the world enter the space race. According to House, marketing is crucial to differentiate your brand and launch ahead of the pack. Space companies will have to understand marketing principles if they hope to compete for customers, investors, and contract bidding wars in the new commercial space industry.

Growing up in the Space Shuttle era, Space Marketing is at the heart of Izzy’s career. She combined both of her passions of marketing and space into one expertise. With an extensive marketing background, she turns the lens of marketing onto the space industry. Armed with 20+ years of experience in public affairs, outreach, and marketing, Izzy aims to empower space companies and further their dreams of space exploration.

The new space game has new rules and new players. As commercial space explodes into a trillion-dollar industry, marketing for space companies will become more important. Many companies will need to embrace the idea of marketing if they hope to survive.

How does what happens in space affect your everyday life? The Ex Terra podcast is dedicated to introducing you to many of the interesting people involved in the commercial space industry, and taking you behind the scenes with many of the companies making significant contributions to the new space economy. The podcast is available on Anchor, Spotify, Apple Podcasts, Google Podcasts, Breaker, Overcast, Pocketcasts and Radio Public.

Note: The Ex Terra Podcast will take a one-week hiatus for the Memorial Day Weekend. We’ll be back with a new edition of the podcast on Thursday, June 2nd.