Email Marketing guide

Email marketing is one of the best ways to communicate with your customers. It can help you nurture leads, raise brand awareness and sell your products

Email marketing is a marketing strategy surrounding sending emails to current and potential customers to increase brand awareness, drive engagement, nurture leads, or make a sale.

As a business, you simply can’t ignore or neglect email. If you look at the data, there are over 4 billion email users worldwide—that’s more than half of the world’s population! In 2022, the average ROI of email marketing was $36 for every $1 spent.

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