Catherine Kaputa: The Brand of You
Brands are prized by corporations as significant value-driving economic assets. Brands help customers enjoy more valuable experiences, raising willingness-to-pay levels and thus improving cash flows — higher cash flows as a result of higher prices, faster cash flows because branded products tend to turn faster than their non-branded counterparts, longer lasting cash flows because brands have longevity in customers’ perceptions, and less volatile cash flows because brand loyalty can smooth out the effects of economic booms and busts.
For these reasons, corporations invest in brands and brand building. Catherine Kaputa makes the case that individuals should invest in themselves as brands, and makes the tools of brand-building available to individuals for personal brand-building: the brand of you.
Show notes: https://mises.org/library/catherine-kaputa-brand-you
The New Brand You by Catherine Kaputa: https://Mises.org/E4B_198_Book
Find your own brand positioning (https://Mises.org/E4B_198_Test) on https://SelfBrand.com
"Ten Personal Brand Positioning Strategies" (PDF): https://Mises.org/E4B_198_PDF
-
2:26
Kinetic Promotional Videos
1 year agoTraverse Authentic Leather Goods Janae Meraki House Salon
1 -
4:08
KERO
2 years agoKern Living: Charizma Co is Building Brands for Successful Businesses
4 -
6:19
Theoklia
3 years agoWHO NEEDS A PERSONAL BRAND? - what you didn't know you needed!
45 -
10:09
House of Lions
9 months agoWhy Some Brands Leave A Lasting Impression???
1 -
24:02
MarginBusiness Digital Entrepreneur Podcast
1 year agoHow To Sell Your Amazon FBA Business - Katherine Bakotic Director of Brand Marketing at Branded
8 -
11:45
Trademark Factory® - How to Trademark Your Brand
2 years agoHow To Create A Great Brand Name (J.U.M.P Brands)
16 -
9:50
Scytheraxes
1 year agoWhat is Brand Loyalty?
5 -
0:35
Kinetic Promotional Videos
1 year agoCorporate Apparel
1 -
1:12
Trademark Factory® - How to Trademark Your Brand
2 years agoElizabeth Shewchuk of DAUGHTER FOR A DAY® about Trademark Factory®
9 -
1:48
KMTV
3 years agoSaving money on brand-name products
13