BLACK HAT VS WHITE HAT SEO METHODS ?
Many want faster results, because they know that SEO is a long-term investment. But some shortcuts are dangerous and can be fatal to websites using methods that can be detected and punished by Google. Here is why.
- Black hat SEO aims to manipulate search results to improve a site's ranking, while white hat SEO aims to improve a site's ranking using legitimate and Google compliant techniques.
- Black hat SEO techniques can be considered dishonest and unethical, while white hat SEO techniques are considered legitimate and ethical.
- Black hat SEO can produce short-term results, but is more likely to cause long-term penalties from Google, while white hat SEO can take longer to produce results, but is less likely to cause penalties.
- Black hat SEO can be used on any site, while white hat SEO is primarily used on sites that have quality content and offer a positive user experience.
- Black hat SEO can be used to hide harmful or illegal content, while white hat SEO cannot be used to hide harmful or illegal content.
By using black hat SEO, a site can suffer penalties from Google, such as ranking penalties, warnings, or even removal from search results. This can result in a loss of visibility and traffic, and therefore a loss of revenue for the site in question.
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