When the Sierra Club Saved the Grand Canyon | A Fierce Green Fire | American Masters

In the late 1960s, the Sierra Club's fight to save the Grand Canyon from dams was met by retaliation by the IRS. Between the Sierra Club's advertising campaign and the involvement of the IRS, public opinion was galvanized to protect the Grand Canyon. This video is an excerpt from American Masters: A Fierce Green Fire, premiering on PBS on Earth Day, April 22, 2014 at 9 pm.