AtSourcer | HBO Max Returns To Amazon Prime Video | #hbomax #amazonprime #streaming

From Deadline Hollywood: HBO Max Returns To Amazon Prime Video Channels, Reversing Previous Strategy In New Streaming Distribution Pact

"Warner Bros Discovery and Amazon have struck a new distribution deal for HBO Max, returning the streaming service to Prime Video Channels.

The agreement undoes a key mission for prior corporate entity WarnerMedia, which launched HBO Max in 2020, two years before merging with Discovery. Former WarnerMedia CEO Jason Kilar, who had a long exec stint at Amazon early in his career, made it a central goal to secure distribution for HBO Max as a stand-alone app on Amazon Fire TV devices as opposed to having it featured as part of Channels. WarnerMedia’s then-parent, AT&T, championed Kilar’s strategy, with CEO John Stankey publicly antagonizing Amazon for what he said were strong-arm tactics. The tangle wound up delaying HBO Max’s availability on Amazon for months, costing the nascent streaming operation access to key new subscribers as it hit the market. Roku, another major streaming gateway, also faced a months-long delay in adding HBO Max after its launch due to WarnerMedia’s posture."

Reference Link: https://deadline.com/2022/12/hbo-max-returns-to-amazon-prime-video-channels-streaming-1235190634/

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