The Dark Side of Luxury Fashion. Why do so many people want luxury brands ?

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With iconic personalities sporting designer handbags, clothes, and even jewelry, luxury fashion brands such as Louis Vuitton, Chanel, Hermes, among others have embedded their names in the trends of pop culture. While many would argue that these designer products hold a lot of value, several investigations have shown that these companies prey on people’s desire for exclusivity and this illusion is the key to prospering in this industry. Despite the outrageous prices that luxury fashion companies charge, it’s a thriving, in-demand multi billion-dollar industry that won’t be going away anytime soon. Thanks to social media, the desire to own these products is the highest its ever been. But the question remains: Why? Why do so many people even want them?
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