What Taylor Swift Reveals About the US Economy

Skyrocketing demand, limited supply, price gouging and monopoly accusations. And a customer willing to pay almost anything.

Welcome to Swiftonomics.

Taylor Swift’s upcoming US tour of 52 concerts has all the ingredients of a post-Covid demand shock. Some resellers reportedly asked $40,000 or more for concert tickets following last week’s run on official sales, which left millions empty-handed and ready to pay whatever it takes to score a seat.