How to Truly Make Better Videos

When it comes to video, there is often a distinction made between "professional" and "effective". And for those in who work in professional services such as the law, medicine and finance (as well as anyone who is passionate about their field), this can create a crisis of confidence.

Do I sacrifice the look and feel of my "brand" to try and go viral, or do I create these demonstrations of value as well as I possibly can?

Maybe this comes down to a working definition of "better".

Here's how I created mine.