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Meet the adman who saw video marketing coming before anyone else | John Follis
In 2013 adman John Follis created "Big Idea Video" to address the need for businesses needing more compelling online video content, a trend which is the norm today.
We talk to John Follis, Award-winning Creative Director, Writer, Filmmaker on how he thought of this big idea then, on good advertising and bad advertising and on his journey as a Madison Ave ad man who spent the first 7 years of his career getting fired, and the next 25 getting famous.
About John Follis (in his own words)
As a Madison Ave ad man, John Follis, spent the first 7 years of his career getting fired and the next 25 getting famous. Despite his rough career start he eventually co-founded a Mad Ave agency that, in 3-years, became one of the most awarded agencies in the country. Relatedly, John was selected one of Madison Ave's "12 Best" by The NY Ad Club.
John’s high impact creative has helped sell everything from Coke to God and his high impact campaigns have been covered in The New York Times, Wall Street Journal, USA Today, Forbes, TIME, The Harvard Business Review, and a Prentice-Hall marketing textbook.
As a requested speaker John has addressed The World Business Academy and The Yale Entrepreneur Institute among others. He’s also the only entrepreneur to be honored at The White House and The UN for his public service work.
What makes his success particularly noteworthy is what he's had to overcome to achieve it. He was fired 4 times in the first 7 years of his career. His acclaimed narrative video series; “True Stories in Advertising” documents his wild ad biz adventures.
Social Media Links:
Big Idea Video Channel: https://www.youtube.com/BigIdeaVideoChannel
Wiki bio: https://en.everybodywiki.com/John_Follis
Website: https://follisinc.com
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#adman #bigideavideo #videocontent #smallbusiness #advertising #marketing #entrepreneurship #videopodcast #thekajmasterclass
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