How To Write Facebook Ads (With Examples) Using Copywriting Formulas

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3 years ago
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This tutorial shows you how to write Facebook Ads using the best copywriting formulas. I will show you four easy steps to writing Facebook Ad copy that converts, and walk you through copywriting examples so you can apply the strategy to your own ecommerce ads.

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00:00 Intro
01:10 Taking Inspiration From Competitor Ads
03:49 Finding Common Avatar Problems & Solutions
06:31 Convert Product Features Into Benefits
07:32 How To Convert Features Into Benefits
09:17 Using Copywriting Formulas
10:06 AIDA Copywriting Formula Explained
10:50 What/Why Copywriting Formula Explained
12:11 Three Types Of Copywriting Hook
13:52 Ad Copywriting Example 1 (AIDA)
18:02 Ad Copywriting Example 2 (AIDA Short Version)
18:55 Ad Copywriting Example 3 (General)
22:27 Guidelines For Using Scarcity
23:08 Using Facebook Headlines & Descriptions
24:01 Summary Of Facebook Ad Copywriting Strategy
25:02 Video Close

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Facebook Ad Library
https://www.facebook.com/ads/library/

27 Best Copywriting Formulas Blog
https://buffer.com/resources/copywriting-formulas/

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