CBO vs ABO: Which one is the BEST for 2023?

CBO vs ABO: Which one is the BEST for 2023?

Watch this video to learn if you should use Campaign Budget Optimisation(CBO) or Adset Budget Optimisation(ABO) in your Facebook Ad campaigns. Spoiler Alert - you should use CBO, but watch the video to find out why!

This video will cover:
✅ What is Campaign Budget Optimisation
✅ What is Adset Budget Optimisation
✅ Why CBO is better than ABO for Facebook Ads
✅ The only time ABO is better than CBO

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00:00 Intro
00:46 Difference between Campaign Budget Optimisation & Adset Budget Optimisation
06:44 The problem with Adset Budget Optimisation
14:26 Benefits of Campaign Budget Optimisation
19:38 When Adset Budget Optimisation is better than CBO
21:49 Video Close

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