Best Facebook Ad Targeting Options In 2022

Broad audience Facebook ad targeting has been the core strategy in all my ad accounts over the past year and a half since Apple's iOS14 update - because adsets with targeting left fully open have outperformed Facebook's interest audiences, time and time again. But why is this the case? Well, today I explain the reasons behind campaigns with open targeting being able to out performing those using interests.

*forgot to mention, another reason interests are less stable than broad is that a big player can enter the market using big budget on the same interest as you and it will blow the CPM of that interest through the roof.

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00:09 What is broad ad targeting on Facebook?
00:45 Why broad audiences are better
01:20 Facebook's algorithm is designed to be used with broad targeting
04:19 How Facebook audience interests are no longer strict groups
07:28 Why interest audiences are not a good longterm option
08:35 How interests prevent Facebook finding your best customers
10:00 Using creative to target

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