2 years ago

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Asake first commercial releases, beginning with the song Lady in 2020, didn’t really portend a seismic shift in Nigeria’s teeming Afrobeats scene. The 27-year-old genre-blending Nigerian singer and rapper has a tongue-in-cheek delivery and jocular persona. He writes nonsensical, self-deprecating rhymes with hip-hop influenced consumerist themes and could easily be mistaken for a less threatening Naira Marley – a street savvy Afrobeats mainstay-wannabe.

And then, in September 2022, came his scorching 30-minute long album, Mr. Money With The Vibe. It’s an engrossing potpourri of music styles, voices and attitudes that reveal a breadth of ambition that music lovers have not seen in a long time. His rise to global reckoning was sealed by sold out shows in Atlanta and London and a collaboration with Nigerian singer Tiwa Savage on the hit Loaded.

Currently signed to Afrobeats linchpin Olamide’s Empire-distributed YBNL label, which is also home to the equally talented Fireboy DML, Asake finds himself in quite impressive company. Olamide himself is pretty adept in blending the sonic elements that form the basis of Asake’s own creative template
#asake #joha #afrobeats

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