The #1 Skill Needed to Succeed! How Capstan used analytics for its band ft. Scott Fisher - Episode 1

Special guest Scott Fisher, data scientist and drummer for the band Capstan, shares his insights on how he used analytics to make strategic decisions for the band and help boost its merch sales.

Plus, learn what is the #1 skill needed to succeed in almost any endeavor.

Hosts:
Douglas Davila-Pestana - https://www.linkedin.com/in/douglaspestana
A'bdulla Shannan - https://www.linkedin.com/in/a-bdulla-shanan/

More info on Capstan - www.capstanband.com

Contents of this Video:

00:00 - Intro
02:54 - Where did Scott's passion for music and physics come from?
05:31 - The #1 skill needed to succeed in almost any endeavor
10:28 - How Capstan Uses Data
14:57 - Metrics That Capstan Finds Meaningful
18:30 - Capstan's Most Popular Merch Product
19:54 - If Capstan had its own analytics team, what would they do?
23:53 - The Most Interesting Insight Capstan Found in the Data
26:46 - What's a creative application of data science or analytics for Capstan?
34:08 - Percentage of Capstan's Revenue That Comes from Merchandise
40:20 - Concluding Remarks