Apple is discounting iPhones as shipments are set to fall to a 10-year low

Full video: https://youtu.be/TPN10DvEL7U

Video transcript:
Apple is offering discounts on iPhones on their official website for the first time ever.
Which is like a really long time btw.
This seems to be a result of the fact that smartphone shipments have fallen dramatically in the first half of the year and are heading towards a 10-year low.
Many publications say that consumers are keeping their phones for about twice as long as they used to.
Probably a result of high inflation, economic uncertainty & the fact that phones have been just kind of good enough for a long time.
I mean I’m still on my Samsung Galaxy S8.
Plus you can’t like eat your phone…
Apple has however done better than most still selling a lot of iPhone 13s compared to some of their competitors like Xiaomi & Oppo.

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