East Coast North American Launch Event_2015 International Year of Pulses

North American Launch, New York, November 18

The American Pulse Association, organized a media event to highlight the nutritional role of pulses to 100 journalists, bloggers and other influencers. Taking place at the Michelin-starred restaurant, Public, this dinner convened five famous chefs, who ran tasting sessions to demonstrate the versatility of pulses. The chefs were Alex Guarnaschelli from Food Network, Michael Solomonov of Sahav, Seamus Mullen of Tertulia, Sam Mason of OddFellows Ice Cream, and Brad Farmerie of Public. They created dishes such as: a lentil pumpkin-style pie with white bean whipped cream, split pea ice cream, and the US “National Signature Dish” Lentil & Cauliflower Taco recipe created by blogger Cookie and Kate. The chefs were alongside experts who spoke to key pillars that make pulses the future of food: Nutrition, sustainability, versatility and affordability/food security. Many attendees took the “Pulse Pledge” while at the event – a commitment to eating pulses at least once a week in 2016.